The juggernaut of massively multiplayer online games launched its second full expansion, The Wrath of the Lich King, on Thursday. Fans of the iconic World of Warcraft () can look forward to their expansive community getting even larger with more quests, more areas to explore, new achievements, and the ability to advance to level 80, among other changes.With 11 million users and an international following, the developers aren’t content with resting on their laurels. “We’re always looking forward,” said Afrasiabi, who doesn’t think Lich King will be the last expansion. He also believes that this is the best time to join the WoW universe.

The previous editions “had not quite found the formula,” he said. The first full World of Warcraft expansion, The Burning Crusade, “was a nice upgrade. It incorporated more of the storyline elements that were the driving force of the series.” But there is even more this time around. WoW is more accessible to new players than it was when initially launched, and many game elements have evolved to make the experience more cohesive. In addition to new content, the developers have responded to player feedback and revamped old worlds as well.