There is a paradigm shift occurring within the gaming site industry. No longer are reviews solely the realm of the professional writer and or gamer. No, we have come a long way in this industry and that's why the citizen journalist is now as valuable as the professional paid writer.

If we take a look around the gaming site community we see how well this approach has taken off, from IGN to Gamespot, there is an online revolution that is user based. The sites now encourage reviews to create greater overall value to the site visitor, as well as to create another revenue stream.  For instance, Viddler video has begun to implement user commentary into its features. The user can insert commentary into any point in the video, and other users can point their mouse over that point and read the commentary. It's quite an innovative approach that will grow in time.